Building a successful firm or business is a complicated journey. Even companies that offer a great service or product struggle to stay ahead of their competition. In fact, roughly 50% of small businesses fail to survive after only five years. So, what’s the distinguishing factor between a thriving and failing business? The difference is an effective sales strategy.

Every great salesperson knows that the customer is at the center of their business. To convince a customer to purchase your service or product, you’ll need to understand how the customer thinks to differentiate yourself from the competition. This is called buyer psychology and it’s a crucial part of generating leads and closing sales. Once you harness the power of persuasion, you’ll find how easy it is to convey your value and get clients.

You don’t need a psychology degree to master the psychology of sales! Developed especially for legal sales for lawyers and non-lawyers, this online course shows you how to use the lens of psychology to connect with clients and attract new clients.